Top 10 UK Broadband Deals This Week
In this video, we dive deep into the most competitive broadband packages currently available in the UK, analysing the speeds, pricing, and overall value of each deal. Links to the Top 10 Deals covered in the video, can be found below the video.

Links to The Top 10 Deals Featured in The Video.
Don’t hesitate to contact us if you need any help or advice switching your broadband.
What’s the Minimum Broadband Speed I need?
How do you use your Internet Connection? | Minimum Download Speed Required |
---|---|
Household of 1 - 3 individuals: Web Surfing, Email, Online Shopping, Social Media, Music Streaming, Standard Definition (SD) Video streaming. | Up to 25Mb |
Household of 3 - 4 individuals: High Definition (HD) Video Streaming, Social Media, Video conferencing, Skype, Zoom, FaceTime, Online Gaming, Streaming music. | 30 - 50Mb |
Household of 4 - 6 individuals: Multiple Heavy Users, Smart Home devices, Recording & Surveillance devices, Ultra High Definition (UHD) Video Streaming, Netflix, Gaming, etc | 50 - 100Mb |
Household of 6+ individuals: Multiple heavy users performing all of the above plus frequently downloading/uploading large files, peer-to-peer file sharing and Avid online gamers. | Over 100Mb+ |
Who is the Best UK Internet Service Provider?
Are you unsure of which broadband provider to switch to?Ofcom, the UK Telecoms regulator monitors and conducts research into the levels of customer service and satisfaction across the main UK communications service providers. To help you make an informed decision, we have summarised their latest 'Comparing Service Quality' report (updated May 2022) into simple sections for you to review.

Broadband Customer Service
Broadband Customer Service
Ofcom Broadband Customer Service Summary
- In 2021, 83% of broadband customers were satisfied with their service overall, a 3% increase compared to 2020.
- 88% of BT Customers were more likely than average to be satisfied with their overall service. An 8% improvement compared to 2020.
- Virgin Media customers were less likely than the average to be satisfied with their overall broadband service (78%).
- 8% of broadband customers were dissatisfied with their service overall. The main driver of dissatisfaction among these broadband customers was poor service or a bad connection (cited by 49% of dissatisfied users).
- Just over four in five broadband customers were satisfied with the reliability of their service in 2021
- 86% of BT customers were more likely than average to be satisfied with their broadband reliability
- TalkTalk (75%) and Virgin Media (76%) customers were less likely than average to be satisfied.
- TalkTalk customers were less likely to be satisfied with the speed of their broadband service, compared to the average,(73% vs 80%).
- BT, EE, Plusnet and SKY customers were more likely than average to recommend their broadband provider to a friend.
- TalkTalk and Virgin Media customers were less likely to recommend their provider to a friend.
- EE had an above-average recommend to a friend score, all other providers were in line with the average.
- BT, Plusnet and Sky have improved their relative positions, while TalkTalk’s and Virgin Media’s have worsened since 2020.
Recommend to a friend: broadband providers
Source: Ofcom Customer Satisfaction Tracker 2021
Note: Vodafone was included for the first time in the 2021 wave due to reaching the minimum market share requirement.
Call waiting times
Average call waiting times
Ofcom Call waiting time and abandonment rate summary
- The industry average call waiting time for broadband and landline providers was 2min 16s in 2021
- Most broadband providers had a decrease in their average call waiting times since 2020, but only Plusnet, Sky, Virgin Media and Vodafone reduced them to below pre-pandemic levels.
- NOW Broadband customers had the shortest average call waiting time in 2021, at 31s.
- KCOM had the longest average call waiting time in 2021 and was the only broadband and landline provider which had an increase in its average call waiting time, more than doubling from 3min 19s in 2020 to 8min 53s in 2021.
- In 2021, 5% of calls were abandoned before the customer spoke to a customer service agent.
- NOW Broadband had the lowest rate of call abandonment, while KCOM had the highest.
- TalkTalk and Virgin Media’s abandonment rates improved in 2021.
Broadband Complaints to Ofcom
Broadband complaints per 100,000 subscribers: 2021
Broadband complaints per 100,000 subscribers: 2021
For the second year in a row, EE generated the fewest broadband complaints to Ofcom per 100,000 subscribers.
The average number of broadband complaints per 100,000 subscribers was 49 in 2021, with all providers except Virgin Media generating the same amount, or fewer complaints than in 2020.
Virgin Media generated the most complaints per 100,000 subscribers at 78.
Source: Ofcom, 2021.
Notes: All figures are rounded to the nearest whole number; the industry average relates only to the providers included in the analysis. Providers that had over 1.5% market share for only part of 2021 were not included in the analysis. The year-on-year change uses 2020 figures that were corrected following updated subscriber data submitted by providers. Due to changes in the providers included in the analysis (namely the exclusion of Post Office), the industry average is not comparable with the previous year.
Broadband complaints and complaints handling
Broadband Complaints and complaints handling
Source: Ofcom Complaints Handling Tracker 2021
Broadband Complaints and complaints handling Summary
- One in five broadband customers said they had a reason to complain in 2021, a decline of 6% since 2020.
- Vodafone and Virgin Media customers were more likely than average to have had a reason to complain about their broadband service in 2021.
- SKY customers (16%) were less likely to complain about their broadband service.
- Compared to 2020, broadband customers of BT, EE, Sky and Virgin Media (23% vs 29%) were all less likely to say they had a reason to complain.
- As in 2020, the most common cause for customers to have a reason to complain about their broadband was a service issue, such as slow connection speeds or an intermittent or total loss of service (75%).
- The proportion of broadband customers with a reason to complain about their service decreased in 2021
- Half of the customers who made a complaint to their provider were satisfied with the way it was handled.
- BT and Sky performed better than average on this measure, just over half of their customers were satisfied with the complaints handling process.
- TalkTalk and Virgin Media were below average for this measure.
- BT customers were more likely than average to have a complaint completely resolved on first contact, while
Virgin Media customers were less likely than average to have experienced this.
A reliable and speedy broadband connection is essential in this day and age. As you search for the compare the best UK broadband deals, you’ll likely encounter a plethora of options, making the selection process seem overwhelming.
To help you make an informed decision, we have created this comprehensive guide that sheds light on finding the best broadband offers in the UK market. By considering factors like speed, affordability, and reliability, our aim is to simplify your quest for the ultimate broadband experience
Understand Your Internet Usage: Identifying Your Needs
To make the most of and help identify which of the top broadband deals this week, will be suitable to your requirements, it's essential to understand your internet usage.
By understanding your online habits, you can find a package that offers the perfect balance of speed, data allowance, and cost.
There are various types of internet users, each with different requirements. Let's take a closer look at these categories and how they can impact your choice of broadband plans:
1. Light Users:
Light users primarily use the internet for basic tasks such as browsing, emailing, and occasional social media updates.
They typically do not need extremely high-speed connections or extensive data allowances. When searching for the top broadband deals this week, light users should prioritise affordable plans that offer stable connections and sufficient speeds for their modest needs.
2. Moderate Users
Moderate users engage in more diverse online activities, such as streaming music, watching videos, and participating in video calls. They require faster speeds and larger data allowances than light users. As a moderate user, you'll want to focus on the broadband deals that offer increased speeds to support your online usage.
3. Heavy Users
Heavy users are constantly connected, frequently downloading or uploading large files, streaming high-definition video content, or using multiple devices simultaneously. These users require the fastest speeds and generous data allowances.
When hunting for the top broadband deals, heavy users should prioritise broadband plans with high-speed connections, unlimited data, and reliable performance.
4. Gamers/Streamers
Gamers and streamers demand ultra-fast and stable connections to ensure a seamless experience.
Low latency and high upload speeds are essential for these users. While exploring the top broadband deals this week, gamers and streamers should prioritise broadband packages with dedicated gaming or streaming features, such as optimized servers or specialized customer support.
By understanding your internet usage, you'll be better equipped to choose the broadband deal that perfectly suits your needs.
Broadband Types and Technologies: Exploring the Best Broadband Options
When searching for the perfect broadband deals, it's essential to be aware of the various broadband types and technologies available in the market. Each technology has its own advantages and drawbacks, which can greatly impact your overall internet experience.
In this section, we will delve into the most common broadband technologies, helping you make an informed decision based on your specific needs.
ADSL (Asymmetric Digital Subscriber Line)
ADSL is one of the oldest broadband technologies, relying on traditional copper phone lines to deliver internet access.
While ADSL-based broadband deals are generally more affordable, they often come with slower speeds compared to other technologies. This type of connection is more suitable for light internet users who primarily use the web for browsing and checking emails.
The following packages are ADSL: BT 10Mb Broadband, Shell Energy (11Mb) Fast Broadband, Plusnet Unlimited (10Mb) Broadband, and Now Brilliant (10Mb) Broadband.
Fibre-Optic Broadband
Fibre-optic broadband is rapidly becoming the go-to choice for those seeking fast and reliable internet connections.
With the potential to deliver gigabit speeds, fibre-optic broadband deals are perfect for households with multiple devices, heavy streaming, and online gaming. However, availability can be limited in some areas, and these plans may come with a higher price tag.
Fibre optic speed ranges from 30Mb upwards. Here is a full list of Fibre Optic broadband deals available this week.
Cable Broadband
Cable broadband utilizes coaxial cables, similar to those used for cable TV, to provide high-speed internet access.
Cable broadband deals often boast faster speeds than ADSL and greater availability than fibre-optic connections.
These plans are well-suited for moderate to heavy internet users and can sometimes be bundled with TV and phone services for added convenience. Virgin Media are probably to most well-known and popular cable broadband provider.
Satellite Broadband
For those living in rural or remote areas where other broadband technologies may be scarce, satellite broadband deals can offer a viable solution.
This type of connection relies on satellite signals to provide internet access, making it available even in hard-to-reach locations. However, satellite broadband typically has slower speeds, higher latency, and can be more expensive than other options. Satellite broadband providers include:
- https://www.freedomsat.co.uk/
- https://www.satelliteinternet.co.uk/
- Elon Musk's Starlink Satellite broadband
- https://oneweb.net/
In conclusion, understanding the different broadband types and technologies is crucial when searching for the best broadband deals that cater to your specific needs.
Speed Matters: Understanding Mbps and Gbps
Megabits and gigabits are units used to measure data transfer rates or internet speeds. One gigabit equals 1,000 megabits, so when you see a broadband package advertising 1 Gbps, it's the same as 1,000 Mbps. But why do these numbers matter, and how do they affect your internet usage?
The Significance of Download and Upload Speeds Broadband speeds are commonly divided into two categories: download and upload speeds.
Download speed dictates how quickly you can receive data from the internet, such as streaming videos, downloading files, or loading web pages.
Upload speed, on the other hand, determines how fast you can send data to the internet, like uploading videos, sending emails with attachments, or participating in video conferences.
When selecting a broadband deal, it's essential to consider both download and upload speeds.
For instance, if you frequently stream high-definition videos or play online games, a faster download speed is crucial. Conversely, if you often upload large files or engage in video calls, a higher upload speed will provide a smoother experience.
How Much Speed Do You Need?
Determining the right internet speed for your needs is influenced by your online habits and the number of devices connected simultaneously. Here's a rough guide to help you understand the minimum speed requirements for various online activities:
- Browsing and emails: 1-5 Mbps
- Streaming standard-definition videos: 3-5 Mbps
- Streaming high-definition videos: 5-25 Mbps
- Online gaming: 15-25 Mbps
- Streaming 4K videos: 25-50 Mbps
- Video conferencing: 2-8 Mbps (depending on the number of participants and video quality)
Keep in mind that these are just guidelines; your specific requirements may vary. Additionally, if multiple users or devices are connected simultaneously, you'll need a higher overall speed to accommodate the increased demand.
Understanding the difference between Mbps and Gbps and recognising the significance of download and upload speeds is crucial when comparing broadband deals. By assessing your internet usage patterns and considering the number of devices in your household, you can select a broadband package with the right speed
Contract Length and Flexibility: Finding the Right Fit for Your Broadband Needs
When searching for the ideal broadband plan, it's essential to consider the contract length and flexibility. Not only can this impact your monthly cost, but it also determines how much freedom you have when it comes to switching providers or changing plans.
Broadband providers often offer a range of contract options, from short-term, month-to-month agreements to long-term contracts that last 12, 18, or even 24 months. Here's a look at the pros and cons of each, so you can make an informed decision that suits your needs.
Short-term, rolling contracts
Pros:
- No long-term commitment: You're free to switch providers or plans whenever you like, offering flexibility for those who may move or require a temporary internet solution.
- Easier to test the waters: With a rolling contract, you can try out a provider's service without committing to a lengthy agreement. If you're not satisfied, you can switch easily.
Cons:
- Potentially higher monthly cost: To compensate for the lack of commitment, providers may charge a higher monthly fee for short-term contracts.
- Limited availability: Not all broadband providers offer rolling contracts, which could limit your options.
Long-term contracts (12, 18, or 24 months):
Pros:
- Lower monthly cost: Signing up for a longer contract usually comes with more competitive pricing and better deals.
- Exclusive offers: Providers often reserve their best broadband deals and incentives for customers who commit to a long-term contract.
Cons:
- Limited flexibility: You're locked into the contract for its duration, making it harder to switch providers or change plans without incurring penalties.
- Early termination fees: If you decide to end the contract early, you may have to pay a fee, which could be a significant expense.
Weighing the pros and cons of various contract lengths is crucial when looking for the perfect broadband deal. By understanding the benefits and drawbacks of short-term and long-term contracts, you can choose the option that offers the right balance of cost, flexibility, and commitment for your unique situation.
Bundling Services for Savings and Convenience
When looking for a broadband deal, it's worth considering the benefits of bundling services.
By combining your internet, TV, and phone services into a single package, you can potentially save money and simplify your monthly bills.
In this section, we'll explore the ins and outs of bundling services and how they can lead to great savings and convenience.
Why Bundle?
Advantages of Combining Services Bundling services have become increasingly popular among households who want to consolidate their telecommunications expenses. Here are a few reasons why this option is so appealing:
- Cost savings: Many providers offer attractive discounts and exclusive deals when you bundle multiple services together. This can lead to significant savings on your monthly bills compared to subscribing to individual services from different providers.
- Simplified billing: Bundling your internet, TV, and phone services means you'll receive a single bill from one provider, making it easier to manage your finances and keep track of your expenses.
- Customisation: Bundling often allows you to tailor your package to suit your needs. For example, you can choose between different broadband speeds, TV channel line-ups, and phone plans to create the perfect combination for your household.
Hidden Costs and Fees to Watch Out For
As you search for your next broadband package, it's essential to be aware of potential hidden costs and fees that might catch you off guard.
Let's delve into some common hidden costs you should be aware of.
Installation Fees
When setting up a new broadband connection, you might encounter one-time installation or activation fees. Though many UK broadband providers waive these charges as part of promotional offers.
Early Termination Fees
If you're locked into a long-term contract and decide to switch providers before the contract ends, you may face early termination fees. To prevent these costs, consider choosing a no-contract or short-term plan, especially if you anticipate a change in your internet needs or foresee a potential move.
Price Hikes
Introductory offers with reduced pricing can be enticing, but it's important to note that these discounted rates may only apply for a limited period. After the promotional period ends, your monthly fees could increase significantly. Always keep a note of when your existing broadband package expires so that you can switch or negotiate a new deal before the increase.
Add-on Services
Some broadband deals include additional services like antivirus software, cloud storage, or email accounts. While these extras can be beneficial, they might also come with associated fees. Assess whether you truly need these add-ons and be mindful of any related costs.